The success of any organization is dependent upon the people who make up the organization, the right people in the right positions. The greatest potential for improving performance lies in personal qualifications rather than the marketing methods. But how can one get the best among the rest? Find out and create ways to attract high quality performers and select from among them. Teach the new hires and give them continuing education through training and development methods. Once trained, following up with coaching and periodic performance appraisals will monitor and improve the set standards and hone their talents to the highest achievable level.